"First off it just looks like an LCD with some coin batteries and a simple board, but removing the batteries it was found that the text still appeared on the screen meaning its an E-Ink display.
Close examination of the chips on board shows that this model has an ATMEL ATMEGA16L, and a ATMEL952 25128AN (a 128k eprom with SPI interface), which makes this thing possible to bend to ones will. Also, dumping the eprom with an Arduino gets everyone a bit closer to decoding the instructions this thing needs to display its graphics" -Hack A Day Site.
From a graphic design perspective and marketing perspective
will we be able to put marketing slogans, change typefaces, or scroll related information?
Using E-Ink, If as the market for these becomes bigger and the progression of OMLED screen technology becomes cheaper we could eventually have mini videos, on these price tags using E-INK, RFID, OMLED, WIFI, which could perhaps look at an online database of your previous purchases and relate the information to the tag, so you are presented with an example with other related items which the database suggests based on previous purchases or even offers in store.
I'm just speculating here. Clearly in the meantime it will save chemical inks, printing labels, help in the reduction of cutting down trees.
